Every month Paul Morrell Formalwear tracks the rental data for all of the tuxedo styles we offer and determines which 10 coats were the most rented for the previous month. This information is invaluable to businesses and consumers alike because everyone wants to know what’s in style right now. In a constantly changing and evolving environment, having up to date style information like this puts you way ahead of the curve.
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In January, we began to transition from party season and into the first signs of the upcoming prom season.
Our prediction for January was this:
“Black tuxedos and suits will remain strong renters while the weather stays cold, as will grey tuxedos and suits, but we’ll also see more diversity in color families and styles as we get nearer to prom season.”
Not to say that we’re always this spot on, but it’s always nice when we are. In January we saw Grey Tuxedos and Suits holding their own with 5 of the 10 spots, including the top spot. We also saw Classic Black Tuxedos continue to do well, occupying 3 other spots on the Top 10 Chart. But unlike December’s Top 10 Chart which was split solely between black and grey tuxedos and suits, there are a couple of additions that represent a more diverse range of colors.
The Tan ‘Rapture’ Destination Suit by Jean Yves is typically a popular choice during warmer months of the year, generally viewed as the quintessential option for destination/beach side weddings. But this time of year, it’s still very popular for daytime and garden weddings, as well as many other semi-formal events. Occupying the #3 spot of the top 10 list, it’s clear to see that this destination suit has staying power year round.
But the really neat thing about this is the 5th most popular rental tuxedo for January: The Midnight ‘Savoy’ Tuxedo by Jean Yves. Ever since last year’s release of the newest Bond movie, Skyfall, we’ve seen a huge upturn in demand for midnight blue tuxedos. In the movie, and prominently in the posters, Bond is featured in a midnight blue tuxedo with black shawl lapels. We’ll actually be carrying this style, made by G. Alexander, later this month. But even so, the demand for midnight blue formal wear is so strong, that the Midnight ‘Savoy’ is also becoming more sought after. Across fashion sites, sartorial circles, and awards shows, we’ve seen a huge increase in demand for this color family, and the Midnight ‘Savoy’ is evidence of this growing trend.
You can view Paul Morrell’s Top 10 Tuxedo Styles for January 2013 Here.
For a formal vendor, knowing what’s being sought after gives you a competitive edge in your local market. For a customer looking for just the right outfit, this gives you access to the most up to date style information available, so you can make the best decision for your important day! You can also look at past month’s Top 10 listing to find out which styles come and go, and which styles are mainstays in formal style.
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