Every month Paul Morrell Formalwear tracks the rental data for all of the tuxedo styles we offer and determines which 10 coats were the most rented for the previous month. This information is invaluable to businesses and consumers alike because everyone wants to know what’s in style right now. In a constantly changing and evolving environment, having up to date style information like this puts you way ahead of the curve.
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The wait is over! The past few months have been very good indicators of the emerging trends for this year’s prom season, but they have essentially just been indicators. The exciting thing about April is that, even though proms are still happening all over in May, and even in June is some parts of the country, the bulk of prom season takes place in April. That means that April’s Top 10 List likely represents the most volume per month that we’ll see all year, AND provides an excellent look at the prom trends that will likely continue for the next month or two.
In April, Heather Grey Tuxedos were the dominant trend, not just because the top spot was a Heather Grey Tuxedo, but also because there were 3 of them on the chart, which means it was the most well represented color. Grey Tuxedos in general occupied 4 out of the top 10 spots, and 5 if you count the Silver ‘Swagger’ Tuxedo. After that, Classic Black Tuxedos took up two spots, White Tuxedos took up another two spots, and the Midnight Blue ‘Maxwell’ Tuxedo filled in the remaining spot.
We predicted that there would be more color variety in April’s Top 10 List, and that certainly is the case. Another interesting trend, however, is the fact that there is not a single suit on the Top 10 List. Generally proms, being more “Anything Goes” kinds of formal events, tend to generate a lot of suit rentals. The fact that there aren’t any this month is telling that dressing formally and embracing tuxedos is now the formal norm. Events like increasingly formal and fun awards shows and movies like ‘The Great Gatsby‘ have shown the younger generations that formal wear isn’t always a stuffy tradition rooted in being on your best behavior. Yes, it’s classy and good behavior is advised. But at its heart, formal wear is party wear.
As the weather continues to warm up in May, we will likely see classic black tuxedos lose some steam, though they will likely remain popular rental options for proms in May. We’ll also start seeing which trends will emerge for Wedding Season, which is right around the corner! Check back with us next month to see how spot on we are! You can view Paul Morrell’s Top 10 Tuxedo Styles for April 2014 Here.
For a formal vendor, knowing what’s being sought after gives you a competitive edge in your local market. For a customer looking for just the right outfit, this gives you access to the most up to date style information available, so you can make the best decision for your important day! You can also look at past month’s Top 10 listing to find out which styles come and go, and which styles are mainstays in formal style.
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