Every month Paul Morrell Formalwear tracks the rental data for all of the tuxedo styles we offer and determines which 10 coats were the most rented for the previous month. This information is invaluable to businesses and consumers alike because everyone wants to know what’s in style right now. In a constantly changing and evolving environment, having up to date style information like this puts you way ahead of the curve.
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In February, we saw a fairly typical spread of Grey, Black, and Tan across the Top Ten Chart.
Taking up 6 spots on the Top Ten Charts were Grey Tuxedos and Suits, 4 tuxedos and 2 suits. That’s up from 5 spots last month. Grey tuxedos and suits tend to rent well year around, so it comes as no surprise that they continue to do well in February, which as a month, doesn’t hold a lot of sartorial significance. Generally speaking, aside from awards shows and a sprinkling of other events, the most exciting thing in February as far as the formal wear industry is concerned, is that prom season is just around the bend.
Splitting the difference on the top ten chart were 2 Classic Black Tuxedos as well as 2 Tan Suits. Classic Black always rents well in the colder months because it is and will continue to be the backbone of the industry. And until the weather no longer permits their comfortable use, they’ll continue to be strong renters.
Tan Tuxedos and Suits are typically a popular choice during warmer months of the year, generally viewed as the quintessential option for destination/beach side weddings. But this time of year, it’s still very popular for daytime and garden weddings, as well as many other semi-formal events. The presence of 2 tan suits on February’s Top Ten charts sends a clear message that destination suits do have staying power year round.
You can view Paul Morrell’s Top 10 Tuxedo Styles for February 2013 Here.
For a formal vendor, knowing what’s being sought after gives you a competitive edge in your local market. For a customer looking for just the right outfit, this gives you access to the most up to date style information available, so you can make the best decision for your important day! You can also look at past month’s Top 10 listing to find out which styles come and go, and which styles are mainstays in formal style.
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