Every month Paul Morrell Formalwear tracks the rental data for all of the tuxedo styles we offer and determines which 10 coats were the most rented for the previous month. This information is invaluable to businesses and consumers alike because everyone wants to know what’s in style right now. In a constantly changing and evolving environment, having up to date style information like this puts you way ahead of the curve.
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Of interest this month is the presence of so many Top 10 yearly renters. If you read up on our recent report, you’ll see that 6 of January’s top 10 renters also made the Top 10 annual list for 2011, supporting their role as sure renters all year round.
In January more of the winter trend toward classic black tuxedo styles continued to stay strong. Classic black styles for January fill up 6 of 10 spots on the list including the top spot, making them the clear seasonal favorites and the surest to rental well this time of year.
Filling in the rest of the gaps are the grey tuxedo and suit all-stars that stay popular year round, regardless of the season. Grey tuxedos and suits are expected to rent very well throughout the rest of the year, but especially during peak seasons like the upcoming prom and wedding seasons.
Also notable this year is the absence of any brown tuxedos, which are generally represented on our monthly top 1o lists. This is undoubtedly an extension of the winter trend that generally drives rentals to more classic styling, and away from more contemporary fashion, like browns. However, we predict that brown tuxedos will make a big comeback this upcoming prom season, as students attending prom generally want to dress formally but still stand apart. Brown tuxedos and grey tuxedos both fill that need very very well.
You can view Paul Morrell’s Top 10 Tuxedo Styles for January 2012 Here.
For a formal vendor, knowing what’s being sought after gives you a competitive edge in your local market. For a customer looking for just the right outfit, this gives you access to the most up to date style information available, so you can make the best decision for your important day! You can also look at past month’s Top 10 listing to find out which styles come and go, and which styles are mainstays in formal style.
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