Every month Paul Morrell Formalwear tracks the rental data for all of the tuxedo styles we offer and determines which 10 coats were the most rented for the previous month. This information is invaluable to businesses and consumers alike because everyone wants to know what’s in style right now. In a constantly changing and evolving environment, having up to date style information like this puts you way ahead of the curve.
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In February, formal trends really began to change. While the top spot is still reserved for the After Six Black ‘Chaplin I’ Tuxedo (a classic black style), over all we’re beginning to see a lot more variety in the charts. Unlike the previous few winter months, black tuxedos only take up 3 spots on the top list, and grey tuxedos and suits only 4 spots. This left 3 spots for some surprise appearances last month. Most notably was the presence of the After Six White ‘Bari’ Tailcoat. This style shows up on the Top 10 list every now and again, but it isn’t a standard. The most logical correlation is the huge popularity of tailcoats during the Mardi Gras festival, which took place in February. When preparing for this time of year, the prevalence of tailcoats for Mardi Gras is an important trend to remember.
Also of interest in February is the 7th position, taken up by none other that the Jean Yves Tan ‘Rapture’ Suit. This is definitely a warm weather formal choice that typically rents best for destination weddings. However, because it’s a suit, it also becomes a popular choice for less formal spring events.
Also notable is the Jean Yves Chocolate ‘Parisian’ Tuxedo. While it’s common for brown tuxedos to show up on the Top Ten list, and even this particular one, generally speaking, the Chocolate ‘Parisian’ is less popular than the Jean Yves Chocolate ‘Premier’ Tuxedo. However, February upset that trend with the ‘Parisian’ in the 8th position, and the ‘Premier’ not on the charts at all. Our prediction is that as prom season barrels our way through the next few months, the popularity of Brown tuxedos will increase dramatically, equating to more rentals per style and more styles represented on the Top Ten charts.
You can view Paul Morrell’s Top 10 Tuxedo Styles for February 2012 Here.
For a formal vendor, knowing what’s being sought after gives you a competitive edge in your local market. For a customer looking for just the right outfit, this gives you access to the most up to date style information available, so you can make the best decision for your important day! You can also look at past month’s Top 10 listing to find out which styles come and go, and which styles are mainstays in formal style.
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